The Google Apps Reseller program is a world-wide program open to partners from across the globe. It was born out of the unprecedented growth of the Google Apps ecosystem, which created great opportunities for organizations to assist other businesses in the adoption of the system/platform. This is an excellent opportunity not only for resellers, but also for their clients to benefit greatly from the ever-growing enterprise.
Google's applications
reseller program is categorized in a number of ways, helping create the
best experience possible for each partner's potential customers. For instance, resellers,
are recognized as authorized or premier partners. Authorized resellers are
those who have satisfied minimum pre-requisites to take part in the reseller
program. Premier partners on the other hand, are those who have proven
competency in the reseller track by means of important criteria. Like, the
number of customers, certified professionals, End User Accounts under
management, published customer success stories, and more. Resellers can also be
divided according to the number or size of customer they wish to deploy the
system to. For example, organizations that manage less than 500 employees can
use an SMB reseller while larger ones can approach an Enterprise reseller.
If you are in the middle of deciding
whether or not you should use a Google Apps partner to help with your migration
process, it is best to weigh their advantages against your in-house capabilities.
A general recommendation would be to consider their services because the
migration process can inevitably be time consuming, especially for large
organizations. Beyond the technical aspects of migration, a certified partner
can also provide you with value-added services like management and training,
which can be highly beneficial for your employees and departments. Experienced
resellers can even offer you custom development as well as the resale of many
other useful services outside of Google Apps and products.
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